One challenge for our tattoo shop was last-minute cancellations from clients who made an appointment but didn’t quite know what they wanted. This left valuable appointment slots empty for my in-demand studio and was causing us to lose money. Since implementing the GoReminders online scheduler tool as my tattoo shop app, we have been able to schedule text messages to remind clients about their appointments several days in advance, prompting them to make any final decisions about their tattoos. If a client needs to cancel, the empty slot then has time to be filled by another eager client.